The comedian said the move is in support of Colin Kaepernick and his protest against social injustice and police brutality.
“I personally told my reps I wouldn’t do a Super Bowl commercial this year,” said Schumer in an Instagram post. “I know it must sound like a privilege ass sacrifice but it’s all I got. … Hitting the NFL with the advertisers is the only way to hurt them.”
Schumer, who appeared in a Bud Light Super Bowl ad two years ago, also challenged white NFL players to kneel during the national anthem to support their black teammates.
A post shared by @ amyschumer on Oct 19, 2018 at 8:11am PDT
“Otherwise, how are you not complicit?” Schumer wrote. “Stand up for your brothers and sisters of color.”
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This season, only three NFL players have kneeled during the national anthem — Carolina Panthers’ Eric Reid and Miami Dolphins’ Kenny Stills and Albert Wilson.
Kaepernick, who has not played in the NFL since 2016, is currently pursuing a collusion grievance against the league.
The former San Francisco 49ers quarterback believes NFL teams colluded to keep him out of the league as a result of his protest.
