Last year Twitter Inc bought the rights to live stream 10 NFL Thursday night games for a much smaller fee of $10 million. Twitter could not immediately be reached for comment.
The deal comes as sports fans are increasingly relying on the internet to watch video at the expense of traditional cable and satellite connections.
(Reporting by Laharee Chatterjee in Bengaluru and Jeffrey Dastin and David Ingram in San Francisco; Editing by Lisa Shumaker)
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